YOUR MARKETING EDGE IN
iGAMING

We deliver measurable
success for your key metrics:
CPREG, CPFTD and GGR
for the post-cookie era.

WE ARE MAD ABOUT DIGITAL

Our team brings decades of experience in regulated sectors, providing unparalleled insight into the unique challenges these industries face. Our deep technical know-how is not just about staying current with trends; it’s about pioneering new solutions and strategies that set our clients apart. We understand the intricacies of your industry, and we’re here to guide you through every step of the digital marketing journey

Let’s keep in touch

We know how difficult is for an iGaming brand to communicate paid ads in SoMe. For Meta or Snapchat you have that form for validation, for others you can go organic and might need to amplify with other channels, and others are simply a no go.  We’ve been there. So we already know how to build the right stack for your industry.

Using our test – test – test approach, we have access to multiple DSPs that allow us to deliver the right kpi’s for the brand. Each platform has its strengths, some are efficient with branding campaigns, some are great for acquisition goals. No matter what DSP, we are focused on including cookie less tactics to prepare your brand for the post cookie era.

In a highly competitive market, your brand needs to differentiate from the rest. Blended in-game formats allow you to reach desirable gaming audiences with highly viewable, brand safe ads. As the ads are displayed in such a way that respects the gamer and their gameplay, they are a great way to drive brand awareness to a captive audience in a user-positive context. ​DOOH amplifies your brand message outside the digital space, but with trackable setup.

Use real-world data to create actionable profiles of your most valuable events: registrations, FTDs or depositors. This is a great add on to your business strategy as it informs the decisions you take around: campaign targeting, brand positioning, user’s preferences and even game portfolio.

PAID SOCIAL MEDIA

We know how difficult is for an iGaming brand to communicate paid ads in SoMe. For Meta or Snapchat you have that form for validation, for others you can go organic and might need to amplify with other channels, and others are simply a no go. We’ve been there. So we already know how to build the right stack for your industry.

PROGRAMMATIC ADVERTISING

Using our test – test – test approach, we have access to multiple DSPs that allow us to deliver the right kpi’s for the brand. Each platform has its strengths, some are efficient with branding campaigns, some are great for acquisition goals. No matter what DSP, we are focused on including cookie less tactics to prepare your brand for the post cookie era.

INAPP, INGAME & DOOH

In a highly competitive market, your brand needs to differentiate from the rest. Blended in-game formats allow you to reach desirable gaming audiences with highly viewable, brand safe ads. As the ads are displayed in such a way that respects the gamer and their gameplay, they are a great way to drive brand awareness to a captive audience in a user-positive context. ​DOOH amplifies your brand message outside the digital space, but with trackable setup.

AUDIENCE MEASUREMENT

Use real-world data to create actionable profiles of your most valuable events: registrations, FTDs or depositors. This is a great add on to your business strategy as it informs the decisions you take around: campaign targeting, brand positioning, user’s preferences and even game portfolio.

WONDERING HOW WE DO IT?

WE LISTEN, WE UNDERSTAND, WE DELIVER.

We help you identify hidden opportunities and plan the right type of campaign for your business.

Analysis and Research

Strategy Design

Budget and Media Planning

We build and execute digital marketing campaigns, with your goals, your budgets and your resources in mind.

Campaign Set-up

Campaign Execution and Optimization

Campaign Reporting and Insights

GOALS, KPIS AND CHALLENGES

New customer acquisition focused on Regs and FTD
100
Customer retention and GGR increase with personalized CRM campaigns
99
Performance campaigns based on a clear CPFTD level
99
Brand campaigns to increase market share
98
Audience measurement and profiling for FTDs and Re-depositors
95
Technical integrations and know how in operating with various iGaming tracking platforms
92

CONTACT US

MAD ABOUT DIGITAL is the natural evolution of our experience in the digital marketing world. We’ve tackled it from an agency perspective, a product company and the brand, as we acted as an extension to our clients’ marketing teams.